Advertise with us

Reach a new segment of experience-hungry, culturally-aware professional travellers.

Segments

Cultural Tourists
Adventure Travellers
Luxury Travellers
Food & Wine Tourists
Eco Tourists
Walkers & Hikers
Winter Tourists
Wellness Tourists
Nature Tourists
Motorcycle Tourists
Overland Travellers
Camper Van Tourists
Touring Groups & Clubs
Electric Vehicle Drivers
Cyclists & Moutainbikers

Real people exploring Europe

Communities, clubs, networks of people you'll meet on The ETR.

ETR promotes great motorcycle destinations, attractions, regions, experiences, including hotels, travel brands, products and businesses, through an extensive real-world contact network and online social media landscape reaching more than 1,000,000 motorcycle tourists that love to travel and explore.

Our Mission

The aim of ETR is to promote European countries and regions throughout the route networks, as adventure travel, outdoor and cultural destinations to travellers and tourists from Europe and elsewhere. ETR wants to breathe new life into secluded rural areas, and provide a foundation for development of trade and industry in rural regions and other parts of Europe.

Our Target market

ETR caters to a diverse audience of European and intercontinental motor tourists: car drivers, touring clubs, overlanders, vanlifers, campervan families, motorcyclists, and camping tourists, all sharing a common desire to experience new destinations, cultures, events, and attractions. All types of tourist can be seen at petrol stations throughout Europe, in rental cars, stationwagons, SUV’S, mini-busses, motorcycles, bicycles, and camper vans. These road users have similar requirements while traveling and touring, such as:

Good food and comfortable accommodation
Attractions and experiences
Cultural and social interactions
Interesting places to visit
Charging Stations
Petrol & Diesel
Vehicle rentals
Travel supplies

Market statistics

There are over 35 million motorcyclists in Europe, of which, approximately 15 million are active motorcycle tourists, travelling throughout the various countries in Europe. Motorcycle Tourists spend an average €180 - €200 per day on hotels and guest houses, food and beverages, petrol, entrance tickets to museums, galleries and other attractions, shopping, wellness, road tolls, parking, as well as other experiences and expenses along the way. This number reflects a broad community of riders, encompassing those who use motorcycles for daily commuting, leisure, and touring purposes, including the diverse group of enthusiasts who explore the European Touring Routes (ETR).

For the most precise and up-to-date statistics, you can refer to reports from industry associations such as the European Association of Motorcycle Manufacturers (ACEM) or national tourism, travel or transportation statistics from individual countries.

Our connections are real

Our community, contacts, clubs, and networks are built on genuine relationships with real people, most of whom we have had the pleasure of meeting in person. Unlike the dubious profiles filled with fake followers and spambots that plague many social influencer accounts, our connections are authentic and meaningful.

We pride ourselves on never having, and never will, buy likes, followers, interactions, fans, or any other false connections. Every member of our network shares a common passion for travel, adventure, exploration, and motorcycles, ensuring that our interactions are not only real but also driven by shared interests and experiences. This commitment to authenticity sets us apart and reinforces the strength and reliability of our community.

Socially active, not just online

Motorcyclists are very socially active creatures, and this is evident throughout the online social media landscape, both because they have a lot of experiences to share with others, and because there are many things to plan before a motorcycle ride. Motorcyclists are an attractive target audience, as many riders are also family people, and travel by car, train or plane, when the motorcycle is stored in the garage at home.

An Affluent Audience

The target audience for ETR includes around 2,500,000 business owners and leaders, who ride motorcycles valued at over €50,000. With a high level of disposable income, the segment also represents a diverse cross-section of the population of Europe, at all levels of society, with a common willingness to spend money on new experiences. They are very sociable, have a solid network, and ride over 20 leisure trips each year, both nationally and internationally.

Demographics

The target demographic for ETR is aged 25+, both male and female, and consist of both new and returning motorcycle tourists. The demographic has a high perception of traffic safety and responsibility, coupled with years of experience of international motorbike touring, and have undertaken the corresponding safety courses.

Segments

Extreme Sports Enthusiasts
River & Water Sports People
River & Lake Fishing Enthusiasts
LGBTQIA+ Tourists
Family Groups
Solo Travellers
Backpackers
Business Travellers
Couples & Teams
Gastro Tourists
Heritage Tourists
Festival Goers
Photographers
Cruise & Coach Tourists

Why Advertise with ETR?

Real Contact Networks: Key people and decision makers in touring and travel companies.
Reach: Engage with over 1,000,000 motorcyclists and other segments that are passionate about travel.
Impact: Connect with a high-spending, affluent audience.
Diverse Audience: Tap into a varied demographic with shared interests in adventure and culture.
Growth: Contribute to the development of rural regions and new travel experiences.
Engagement: Benefit from the active social media presence of motorcyclists.

Join us in promoting unforgettable journeys and experiences across Europe.
Advertise with ETR and become part of a vibrant community that celebrates travel, culture, and adventure.

For more information on advertising opportunities, contact our advertising lead: dave(at)etr.world

Understand our target audience: Motorcycle Tourists and Travellers