ETR // European Touring Routes

ETR Route Map

ETR Partners

ETR Team

Hallgeir Strifeldt
Dave O'Byrne
Juan Carlos Barceló Palacian
Jens Konrad Annfinsen
Karl Stefan Albrekt
Robert Solheim
Ellinor Strifeldt
Frank Henry Strifeldt
Michal Strifeldt
Erika Johansson

A cultural journey through the deep history of Europe, from the past, to the present, to the future. New experiences along 6 million kilometers of backroads that bind the European continent together.

With 12,638 kilometers of country roads from Nordkapp to Cadiz, the European Touring Routes backbone leads the motorcycle tourist through wild scenery, along unspoiled and rugged coastlines, through breathtaking mountain ranges and over fertile rural landscapes, with interesting locations and ETR Sites, hotels, attractions, and places to visit and buy local products, along the way.

For travellers and tourists, Europe has vast stretches of long winding hairpins, sections with many switchbacks, great coastal roads, mountain tunnels, spectacular bridges, and some of the most breathtaking mountain passes in the world. ETR ties all of those together, into one large route network, to deliver great riding and travel experiences, from deserts to lush forests, and Arctic Tundra regions.

From Nordkapp to Cadiz, the backroads connect the many different cultures, peoples, landscapes, languages and customs, that are just waiting to be discovered and experienced, by millions of travelers.

The ETR is for motorbikers, riders, trikers, bikers, drivers, lovers and hikers

ETR is for everyone - Motorcyclists, Car tourists, Camper Vans, Bicycles, Pilgrims, Walkers, Hikers, and all other types of 2, 3 and 4-wheeled tourists. Whether you travel by motorbike, car, motorbike and sidecar, bicycle, coach or camper van, one thing is certain, road travelers love great roads!

European Touring Routes are designed to engage and inspire motorcycle tourists from all over the world, to explore the countries of Europe, and experience the diversity of interesting activities that Europe has to offer. The routes are designed to breathe new life into rural areas in each country, with a focus on rural towns and villages, secluded mountain and coastal areas, where locals can sell their produce, products and services to tourists using the ETR routes.

ETR encourages responsible and sustainable Travel and Tourism, going deep into History, Culture, Geography, Gastronomy, Experiences, Attractions, Wellness, and brings the traveler to National Parks, Rural Villages, Castles, Museums, Viewpoints, Exhibitions, Events, Hotels, Restaurants, Bars, and great Cafés.

One road? But there are many roads...?

True - there are many roads through Europe, traveling in all directions, and the group of individuals behind European Touring Route have ridden and researched a lot of them. The main European Touring Route backbone is a suggested route, based on riding experience of the owners of European Touring Route AS.

Using the European Touring Routes

ETR can be used in many different ways, and by many types of traveler and tourist. Whether you're interested in the many ancient castles or vineyards, or Europe’s broad and diverse Industrial Heritage, you can always find what you’re looking for, along the European Touring Routes. The routes are divided into clearly-defined sections, so that travelers can ride and drive the entire route in one large tour, or ride different sections of the route, year after year, until they have completed the entire route through Europe.

When using European Touring Routes, the key to getting the most out of your time, is to take your time, be flexible, stay some extra days if you want to, so you can explore the great attractions in each area, in more detail.

You can start the route at any point, and choose to head north, south, east or west. You can jump over to other routes, and connect the sections together to suit your timeframe, budget or whether you want to relax, or see a lot of great sites and attractions, in a short time. You can also stay at one location for multiple nights, and explore everything that location has to offer.

The ETR Project

Co-promotional Campaigns
Travel Marketing Concept
Website & SM Landscape
Social Media Campaigns
Local & Regional Focus
Destination Marketing
Multiple Travel Hubs
Sponsors & Partners
Event Development
Teambuilding Rides
Promotional Events
Business Networks
Motorcycle Rentals
Experience Design
Global Campaigns
Integrated Routes
Location Scouting
Car & Van Rentals
Travel Consulting
Event Marketing
Site Evaluation
Route Testing
Site Partners
Merchandise
Multi-sector
CEO Tours
Stories
Videos

A central touring backbone through Europe

European Touring Route is a central touring backbone, primarily designed for enjoying the route itself, but also as a start and end point for satellite routes, travel hubs, experience clusters, touring loops, and reaching out to interesting destinations and locations, within a 100-200km radius of the main European Touring Route itself.

Route users, riders and drivers are free to use the main ETR route for as much or little as they want, and can combine it with tangent routes, reaching out to both sides of the ETR.