Hamburg Harley Days, Germany

Location

Project

Travel Marketing Concept
Local & Regional Focus
Integrated into Routes
Destination Marketing
Client Entertainment
Events Promotion
Global Campaign
Tour Destination
ETR Tour Group
Multi-sector

Dates

13-15 August 2021

HAMBURG HARLEY DAYS

Every summer, 50,000 motorbikers roll into the beautiful Hanseatic city of Hamburg for a weekend gathering of live music and great fun at the Harley Village. Hamburg Harley Days gathers motorbikers from across Europe and beyond. Over 600,000 people visit Europe’s largest inner-city motorbike event, each year.

HARLEY VILLAGE AT THE WHOLESALE MARKET

The Harley® Village at the wholesale market is the home base for the many participants in the event.

Harley riders and enthusiasts experience a unique mix of petrol-fueled expo, fun and entertainment. Riders can share the latest news over freshly-drafted beers and meals from dozens of good food outlets.

100 shops offer everything Harley-Davidson, from apparel and accessories to parts and custom motorcycles. In addition to the official Harley dealers, you will find a lot of clothing and accessories for the cult brand Harley-Davidson®

Raw live music acts play in different bars and stages. This is also the starting point for the HD demo rides and the big parade on Sunday, as well as new content and surprises. The best is yet to come!

HAMBURG HARLEY DAYS PROGRAM

The programme is action-packed with shows and live music.

WALL OF DEATH

Riders challenge the Wall of Death in an oversized wooden barrel in which motorcycle artists perform breathtaking stunts at full speed.

HARD & HEAVY MUSIC

Rock’n’roll and metal artists from around the globe perform live on stage each day, complete with spectacular firework displays on Friday and Saturday.

FIRE SHOW

The spectacular pyro show together with great rock music has always been a must-see for all H-D fans!

Event Partners

ETR Team

Dave O'Byrne

DEMO RIDES

Everyone can try the Harley® feeling with the demo rides – the only condition is you have a valid driver’s license. The test run on a brand new Harley® is the highlight of the festival for lots of bike lovers.

GUIDED TOURS

Every year, Nordheide Chapter brings Harley fans on three guided tours through the Hamburg hinterland.

CUSTOM CYCLE COMPETITION

Saturday will also see a celebrity jury award prizes to the most spectacular Harley-Davidson custom cycles on Hamburg’s prime shopping street, Mönckebergstrasse.

SUNDAY PARADE

On Sunday, the traditional motorcycle parade has everyone out on the streets of Hamburg to witness the truly spectacular conclusion of this spectacular and unforgettable event.